“What’s McCain’s approach to regenerative agriculture?” you ask.
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Same great taste...
Now made with potatoes sourced from growers who have committed to using McCain's approach to regenerative agriculture.
Well, it’s an ecosystem-based approach to farming that aims to help improve soil health, boost biodiversity (introduce more helpful animals and plants) and make farms more resilient.
McCain is committed to partnering with growers to introduce its approach to regenerative agriculture across 100% of our potato acreage worldwide by 2030.
Regenerative agriculture is an ecosystem approach to farming aims to improve soil health and boost biodiversity. It also aims to improve crop yields and optimise water use!
Click to explore the 6 key goals of our approach to regenerative agriculture.
Improve Farm Resilience
Armour soils
Enhance crop & ecosystem diversity
Minimize soil disturbance
Reduce Agro-chemical impact And optimise water use
Integrate organic And livestock elements
Improve Farm Resilience
This is our overarching aim with regenerative agriculture. A resilient farm is better equipped to face challenges from climate change and variable weather. Farm resilience not only makes the farm better equipped to face future harvests but may also maintain or increase yield. Most importantly it provides security for our farmers.
Armour soils
We ‘armour’ our soil with living plants that we call ‘cover crops’. Armouring the soil aims to give it more strength and resistance to erosion from wind and rain, and to stop it from drying out. The cover crops also recycle nutrients back into the soil. Soil health is a very important focus and goal of our practices.
Enhance crop & ecosystem diversity
We plant different species of crops and promote natural habitats for insects. By bringing more life to the soil in the form of worms and insects we can help the spread of nutrients around the farm.
Minimize soil disturbance
Intensive tillage is kept to a minimum across the rotation cycle. The more we disturb the soil, the more we’re disturbing the ecosystems and underground microorganism communities that help us keep it healthy.
Reduce Agro-chemical impact And optimise water use
Agro-chemicals like pesticides can have a detrimental effect on biodiversity. By promoting biodiversity in the soil we help enable it’s natural functions such as the ability to fight pests and diseases.
Integrate organic And livestock elements
We integrate livestock such as grazing cows into crop rotation. Animals such as cows can help with weed control and give us a supply of fertiliser in the form of manure.
Read our regenerative agriculture framework.