You can project the game wherever you choose using Augmented Reality.
Hello
AND
Welcome
to the home of McCain Regen Fries!
Scroll to learn more
your Favorite
McCain Fries
are made with
potatoes grown
Using regenerative
agriculture
practices
You can watch our film starring Potato Queen, Poppy Cooks and Chef Kolby Kash as they join our farmer, Imogen Stanley, on one of our Farms of the Future. If you've seen that, scroll on to discover more about regenerative agriculture practices...
Let’s dig in!
Here's what you need to know about our dedication to the journey from farm to plate!
McCain, in partnership with key stakeholders, has developed six key principles of regenerative agriculture that can be applied to the farming of potatoes
how do
we do it?
Click to explore our 6 regen agriculture principles and the associated indicators that help monitor progress
Ensure farm resilience
The goal of McCain’s regenerative agriculture practices is to ensure farm resilience, meaning a farm’s ability to cope with environmental and financial shocks. Each of our 7 indicators help us measure the progress towards building farm resilience.
Minimize soil disturbance
We encourage farmers to keep intensive tillage to a minimum across the rotation cycle. The more soil is disturbed, the more it loses its structure and the harder it becomes for underground life to thrive.
We were able to reduce tillage events at the Farm of the Future in North America by preparing fields for potatoes the fall before. We have also tried to reduce compaction by limiting where heavy machinery travels on the field.
Armour soils, preferably with living plants
We encourage the strengthening or ‘armouring’ of soil with living plants called ‘cover crops’. Over time, armouring the soil aims to prevent erosion from wind and rain, and stop soils from drying out.
The potato fields on the Farm of the Future in North America stay armoured for more than 170 days of the year by growing a diversity of cover crops.
Integrate organic and livestock elements
By focusing on increasing organic matter, over time, farms aim to promote soil fertility and resilience, as well as increase soil infiltration and water holding capacity. Regular soil health assessments are key to track any improvements.
At the Farm of the Future in North America, we annually monitor improvements against a 1000+ soil sample baseline.
Reduce agro-chemical impact & optimize water use
Pesticides can have a detrimental effect on biodiversity. We want to reduce risks of crop protection products and promote soil biodiversity which may over time enable the natural function of soil, such as the ability to fight pests and diseases.
On our Farm of the Future in North America, we have been able to use fewer, less harmful products with well-timed application.
Enhance crop and ecosystem diversity
We encourage diversity both on and around the farm ecosystem. While bringing more life to the soil in the form of worms and insects may over time help the spread of nutrients on the farm, natural habitats around the farm aim to support insects that can benefit the crop over time.
More than a quarter of the Farm of the Future in North America is dedicated to natural habitat, such as hedgerows and forested areas.
Explore our
New AR Game
that lets YOU become a farmer of the future.
Hey
Earth
Lovers
Place your
Farm
Once you’ve placed your Farm of the Future, you’ll get an overview of how to farm your potatoes the regenerative way!
Farm
for Prizes!
Play ‘Farms of the Future’ for a chance to win exclusive prizes like limited edition merch and a grand prize getaway!
Grand Prize
GETAWAY FOR TWO & 1 YEAR SUPPLY OF FRIES
Play the game consecutively for 6 weeks to be in the running to win this Grand Prize getaway for 2 people! As a bonus, win a year's worth of FREE McCain fries!
Weekly Leaders:
Limited edition Kitchenware
Rank in the top 3 spots across the 6 weeks to win this amazing limited edition kitchenware set designed by Artist Kelly - Anna. This set contains 3 items; A tray, a sharing bowl & a pair of oven mitts.
Week 1:
Bucket Hat
Play the game in week 1 to win this stylish bucket hat. (Applicable to Rank 25 - 50 winners.)
Week 2:
Sunglasses
Play the game in week 2 to win these stylish sunglasses. (Applicable to Rank 25 - 50 winners.)
Week 3:
Socks
Play the game in week 3 to win this comfy pair of socks. (Applicable to Rank 25 - 50 winners.)
Week 4:
Sweater
Play the game in week 4 to win this cosy pair crew neck sweater. (Applicable to Rank 25 - 50 winners.)
Week 5:
Dish Towel
Play the game in week 5 to win this handy dish towel. (Applicable to Rank 25 - 50 winners.)
Week 6:
Totebag
Play the game in week 6 to win this practical tote bag. (Applicable to Rank 25 - 50 winners.)
Simply enter your score onto the leaderboard to be in with a chance of winning some cool McCain swag. Whichever player creates the most delicious fries, the regen way wins!
Check out our
Creator Content
Here, too!
Dig in live!
We’ll be in Manhattan, London and many other cities where you can immerse yourself in our digital experiences inspired by Regen Farming.
And yes, there will be
Free Fries!
New York
New York
Chelsea Market
75 Ninth Avenue, New York, NY 10011
27th February - 1st March
10am - 8pm
Free admission for all
London
London
The Outernet Now Trending & Landing screens
Charing Cross Rd, London WC2H 8LH
27th March - 31st March
Manchester
Manchester
Arndale Shopping Centre
Manchester Arndale, Manchester, M4 1AZ
24th March - 6th April
Newcastle
Newcastle
Eldon Square Shopping Centre
Percy St, Newcastle upon Tyne NE1 7JB
24th March - 6th April
Birmingham
Birmingham
Bullring & Grand Central
Moor St, Birmingham B5 4BU
24th March - 6th April
Dartford
Dartford
Bluewater Shopping Centre
Bluewater Pkwy, Dartford, Greenhithe DA9 9ST
24th March - 6th April
Derby
Derby
Derbion Shopping Centre
London Rd, Derby DE1 2PL
24th March - 6th April
Deeper Digging
Go behind the scenes to see how we produced this film in the most sustainable way!
Time To Eat!
Give them a try
For a limited time only, McCain ReGen Extra Crispy Fries are available in your favorite groceries across the Northeast.
Keep Digging
& discover other regenerative agriculture intiatives at McCain
Give your ears a treat with our Hot Potatoes Podcast!