“What’s McCain’s approach to regenerative agriculture?” you ask.

It’s an eco-system based approach to farming that aims, over time, to help improve farm resilience, crop yield and quality by improving soil health, optimizing water use, enhancing biodiversity (introduce more helpful animals and plants) and reducing the impact of synthetic inputs.

For more information about our approach, please see our Regenerative Agriculture Framework.

McCain is committed to partnering with its farmers worldwide to implement regenerative agriculture practices across 100% of their potato acreage used to grow McCain potatoes by 2030!